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Mindful : February 2019
MF ML In the US, 12,500 people suf- fer spinal cord injuries (SCI) every year. For their partners, becoming caregivers can be formidable and isolating—so two women in Vancouver with quadriplegic husbands started a group for “wives and girlfriends of SCI” to share understanding and support. A photographer realized that her eight-year-old son’s aver- sion to picture taking went away when she gave him a t-rex costume. This blos- somed into a dress-up photo project that helped her bond with her son, who has autism, while documenting their life together. ● For ocean animals that echo- locate, severe noise pollution from ships hinders com- munication. Some dolphin pods, biologists found, have adapted to this by simplify- ing their calls: “It’s kind of like trying to answer a question in a noisy bar... You just give the shortest answer possible.” One English man, finding out cigarettes are the most common litter found world- wide, began a mission to pick up 1 million cigarette butts and raise awareness of this toxic problem—and to remind smokers that it’s impor tant to find a trash can. Can Coca-Cola brag about its bilingualism? Not yet. In New Zealand, the company’s attempts to combine Māori and English backfired badly: The slogan they slapped on vending machines (intended to say “Hello, mate”) translates to “Hello, Death.” High-end retailer Nordstrom’s latest footwear aspires to a new low. Their “fusion sneaker” appears heavily worn, is covered in hot glue, and carried a $1,645 tag. Oh, and it’s already sold out. MINDFUL OR MINDLESS? Our take on who’s paying attention and who’s not by AMBER TUCKER illustrations by JESSICA RAE GORDON MINDFULMINDLESS what’s new