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Mindful : October 2014
at words like “humane,” or “mindful,” or “transparent,” those can mean a lot of different things to different people. And I think that’s good. It doesn’t mea n just one thing. And I’d rather create a culture where people feel free to interpret things the way they want to interpret them. Mindfulness seems integ rated into your company. How is it expressed out through the network of the million businesses and 40 million customers? I don’t think overtly, yet. One of the proj- ects I’m working on now is called Open Impact. It’s at openimpact.org. Basically it’s a platform for businesses to openly excha nge information on how to do these kinds of things. For example, we’ll write a white paper on mindfulness at Etsy— how we set up the Breathing Room a nd how we think about it—then we’ll put it up there and anyone can say, “We want to do the same thing at our company.” We’re choosing business as our avenue because we are a business of businesses, and we also think that business can be one of the greatest change agents in the world, especially if we shift how we do business. And I think that shift is happening. ● Above: Matt Stinchcomb dishes pie at the uber-cool Etsy office in Hudson, New York. The company frequently provides a catered lunch for their hardworking staff as well as visitors. PHOTOGRAPHBYJOSHUASIMPSON October 2014 mindful 43