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Mindful : June 2014
How do we want to live our lives, what’s most impor tant? That’s what Mike and Dave Radpar var, who, along with co-founder Fabian Pfor tmüller, asked themselves when they created Holstee— a sustainable and mindful design com- pany. The manifesto above is what they came up with. It went viral online in multiple languages, and Holstee became internationally known overnight. The Brooklyn-based Radpar- var brothers had worked in the corporate world, so when they decided to go out on their own, they wanted to ensure that their business would be driven by their mission. “ We wanted to create a company that could work around our values, rather than being in a company and have our values fit into it,” says Mike. “ We just asked, if we were going to define success in non-finan- cial terms, what would that look like? The tenets of the manifesto came out of that discussion.” A T-shirt made of recycled materi- als, a sustainably manufactured wallet, and an ar t frame constructed from wood reclaimed from demolished houses in Detroit are just some of the other products that Holstee offers. “We’re focusing on design that encour- ages mindful living,” says Mike. “You have to do it in a super genuine way. These ideas are less commercial campaigns, they’re initiatives to inspire change.” ● Manifesto for Change OVERHEARD “Meditation won’t magically solve all of your problems. When friends and colleagues ask (usually with barely hidden skepticism) why I meditate, I often say, ‘It makes me 10% happier.’” Dan Harris, ABC News Anchor For more about Holstee, go to mindful.org/holstee June 2014 mindful 17 PHOTOGRAPHBYMICHAELRADPARVAR