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Mindful : October 2014
1 2 3 4 5 6 Don’t Wait for Perfect It’ll never come. An entrepre- neur is someone who simply star ts by taking one step, gets feedback, learns, and takes another one. She then repeats this pattern over and over again; which is called progress. Action defines entrepreneurs, not ideas. Detach, but Don’t Disassociate You are not your business, and your business is not you. But your business needs your pur- est attention for nourishment, just as you need your business to remind you that nourish- ment comes from detachment without dissociation. Know Your “Why” Allow yourself to be obsessed with the problem you’re solv- ing, not your solution. Clarity of purpose guides you to your ultimate solve and protects you in the often long journey to get there. Expect No, Say Yes My father always told me: “The world likes to say ‘no.’ It doesn’t like change, as it has incredible iner tia. It can’t help itself. So don’t judge the world. Accept that ‘no’ is all it knows. And then know it’s your job as an entrepreneur to keep saying ‘yes,’ until the world is better off for it.” Think Big If the problem you’re solving doesn’t feel close to impossible to overcome, you’re not think- ing big enough. Meaningful change only happens when no one sees it coming, except you. Danae Ringelmann knows that it’s harder for women. “In venture capital,” she reminds us, “only 3% of businesses have a woman on their executive team. Meanwhile, on Indiegogo, 47% of campaigns that reach funding target are run by women.” Here’s her best advice for aspiring women entrepreneurs, but it applies to anyone just starting out. 6 Things Every Woman in Business Needs to Know to Succeed Be Authentic Own your strengths, and bring on par tners whose strengths complement your weaknesses. Spend time obser ving, rather than changing yourself. The ROI of being you is endless. October 2014 mindful 37